Unlock the Visual Power of your brand with my Image MOT®
IF PICTURES ARE WORTH
A THOUSAND WORDS
WHAT ARE YOURS SAYING ABOUT YOU?
IMAGE MOT
(moments of truth)®
Raise your visual game.
Are you using the right images to promote your brand?
Are your visuals attracting or repelling potential clients? In today's image-saturated world, the photographs and images you choose play a pivotal role in shaping your brand's perception. I'm Vicki Head and I've got something special for you.
Welcome to the world of Image MOT®.
A few years ago I realised that many business owners knew they needed to have a visual presence online, to use photos, images and videos on their websites and socials. They knew that sharing pictures is good, not just profile pics, but a mixture of graphics, photos, stock imagery, memes. (How often have you seen 'picture for the algorithm' when someone wants to capture attention online?)
I could see that people knew that they should add pictures and that these images would convey messages about them personally and their business values. But they didn't know quite what these messages were saying.
That's when my Image MOT was born.
I realised I could use my knowledge and experience to empower entrepreneurs
and help them raise their visual game.
When you book an Image MOT with me you're getting my undivided attention and expert eye cast over your website and social media for an asset audit. I give you insights into the photographs and images you're using, about which ones are working like magnets for your brand and which ones may be causing confusion for your potential clients or turning your audience away. I find the gaps for you, the areas where you aren't sending out the right visual cues, and I give you a clear action plan to take forwards.
You see, I'm not just a photographer; I'm your ally in the world of visual branding. With a First Class Honours Degree in Commercial Photography and a track record of crafting award-winning photographs, I've honed my craft working with an array of people, from entrepreneurs to business owners, often with dramatic results in new engagement.
For me it's not just about snapping pics; it's about using my understanding the science of semiotics, the art of storytelling through visuals, and the psychology of attracting your ideal clients to help my clients resonate with their audience, and have confidence that they have a consistent visual message that aligns with their brand values.
four Simple Steps
Step One
Book your MOT
Once you buy an Image MOT® you will receive a link to schedule your power session for a time to suit you and a short form to complete for your visual asset audit.
Step Two
Asset awareness!
I then conduct an asset assessment for the website and social media links you shared on the form, checking through the 16 key points of the Image MOT®
Step Three
1:1 Power session!
I give you the results of the audit, insights into what messages your images convey, identify gaps, pinpoint areas for improvement and which work well for audience engagement.
Step Four
MOT Report with advisories
After the 1:1 session you will receive your MOT report, giving you notes from our discussion and a clear action plan that you can use to raise your visual game going forwards.
Solving Your Branding Puzzles
Image MOT® to the Rescue
In essence, my Image MOT is the solution to the visual branding challenges faced by entrepreneurs. It empowers them with insights and strategies to make the most of their visual assets and attract their ideal clients effectively.
The Image MOT® is perfect for you if:
Lack of Visual Strategy: For those unsure about their image choices, Image MOT offers a structured assessment that helps identify gaps and areas for improvement. It is a great starting point for new business owners creating an action plan for the visual assets you need.
Conflicting Messages: Business owners inadvertently using images that send conflicting messages can now pinpoint and rectify the issues, ensuring a consistent brand image which helps audience engagement.
More Effective Visuals: The Image MOT highlights where imagery may be ineffective or confusing, offers guidance on replacing or improving them, preventing potential clients from bouncing away.
Visually Inclusive: Part of the asset assessment looks at what your images are saying about you with regard to equality, diversity and inclusion.
Brand Perception Control: By understanding the impact of your images, you gain more control over how your brand is perceived with a stronger and more consistent message.
Boosted Confidence: For those fairly confident in their visual message, Image MOT provides a valuable layer of detail and expertise to ensure their message is not just strong but en pointe.
Empowering Entrepreneurs: The 1:1 power session using my expertise and a three-stage process empowers entrepreneurs and business owners to use their images creatively, effectively, and powerfully.
Action Plan: MOTs come with advisories and an action plan to take away to continue to raise your visual game going forwards.
This Isn't a Sales Pitch
This isn't a sales pitch to convince you to book a branding shoot (although if you want to explore that, I've got a brochure waiting for you and am always happy to chat through my monthly payment plans). No, this is about me helping you make wiser, more informed choices about the images you're selecting. It's about you gaining understanding about what messages your audience might be currently taking from your visuals, giving you confidence about how you are showing up in images and having a clearer idea of how to strengthen your visual brand identity.
My Image MOT is for those who aren't sure if they're using the right images or even what they should be using instead. It's for people who are keen to ensure their visual messaging is inclusive. For people who have different areas of expertise and need to make sure they are positioned well in each.
It's also for those who are confident in their visual message but understand the importance of detail and ensuring their message is on point.
So, if you're ready to transform your brand's image, let's dive into the details of what an Image MOT entails and how it can empower your business.
I'm Vicki Head, your expert photographer.
I always understood the importance of making memories and appreciated the value of photography as a means to capture special moments, to freeze time in a frame, and to relive those cherished memories for years to come. My journey into photography began as a personal passion, but it soon evolved into something much more profound.
My studies in Commercial Photography earned me a First Class Honours Degree, and importantly a deep understanding of the elements essential for creating truly effective advertising and marketing visuals. But I didn't stop there. Taking time to further hone my craft, I achieved a number of awards and Craftsman status with The Guild of Professional Photographers. These accolades reflect not just my technical proficiency but also my commitment to delivering exceptional results.
Add in to the creative mix that for 35 years I've been involved with the arts and theatre, winning local and national awards for Acting and Directing. These experiences instilled in me firm foundations in composition, storytelling, character, and the mastery of light. And here's the secret sauce: these transferable skills come into play when I build your brand narrative through visuals.
As a Photography Teacher, I've had the privilege of helping a diverse range of people, from college and university students seeking to unlock the secrets of their cameras to hobbyists yearning for better control over their photography skills, and business owners who want to create successful brand messages.
My mission as a creative is to empower people through photography. I love connecting with people, making them laugh, and helping them harness the immense power of visuals to tell their unique stories.
So, when you choose to work with me, you're not just choosing a photographer; you're choosing an experienced professional who's passionate about helping you take control of your brand's perception and telling your story through the lens. Let's embark on this visual journey together, shall we?
Empower Your Brand Messaging with Expert Insights
WHY CHOOSE AN IMAGE MOT®
Expert Guidance: You gain access to my extensive experience in commercial and brand photography, ensuring that your visual asset audit is in expert hands.
Brand Clarity: I help you understand which images are working effectively for your brand, providing clarity on what's enhancing your message and attracting your ideal client and what may be causing confusion or disengagement with your audience.
Enhanced Messaging: I give you a clearer understanding of the messages your audience might be deriving from your images, enabling you to align your visuals with your brand's core message.
Effective Assets: The asset audit gives insights into the range of effective images you have for PR, marketing and to give you credibility as an expert or go to person. Optimise your visual content for maximum impact.
Actionable Insights: Receive a detailed MOT report with advisories, providing you with a clear action plan to improve your visual branding going forward.
Kind Words
Lisa Newport
I loved my MOT with you. Having someone else's expert eye on my visuals was really helpful. Sometimes you are too close yourself to notice things.
Dr Jenny Gordon
Clear, practical insightful help from Vicki who clearly not only knows her business, but knows how to make my clients know mine much more clearly than they currently do! Brilliant MOT!
Michaela Wade
Vicki sees the stuff you don't. Vicki's energy makes you feel supported. I can't thank and recommend her enough!
Ready to raise your visual game and be seen?
BOOK NOW!
Don't let your brand's visual identity linger in uncertainty. Image MOT® is your ticket to strategic, powerful, and captivating visuals that resonate with your ideal clients. Take this opportunity to empower your brand and ensure every image sends the right message.
Secure your Image MOT session today, and let's embark on a visual journey that will elevate your brand.
£297
ONLY
Disclaimer
Vicki Head and Vicki Head Photography Ltd make no warranty, representation or guarantee that you or your business will obtain a particular outcome or result from this toolkit. In purchasing the toolkit, you recognise that the results you obtain from the resources will be the product of your own efforts, your particular situation, and other circumstances beyond our control and/or knowledge.